19 Incredible Things to Do at Diagon Alley Universal (Definitive Guide)

Complete Wizarding World of Harry Potter Diagon Alley Universal Orlando Guide for Muggles

The Wizarding World of Harry Potter is a dream come true for the legions of Harry Potter fans the franchise has built over the last two decades.

As one of the more popular attractions at Universal Studios, Diagon Alley features a huge selection of magical activities that range from riding the Hogwarts Express to being a part of the wand selection process first hand.

Diagon Alley is themed around the Harry Potter series written by J.K. Rowling and is a must do for any fan!

Diagon Alley Grand Opening Tips with Fire breathing Dragon


Which Park is Harry Potter World Located in Orlando?

Harry Potter World in Orlando (and yes I did use that term…this is a Muggles’ guide ), is divided into two sections:

  • The Wizarding World of Harry Potter Hogsmeade – Located in Islands of Adventure
  • Wizarding World of Harry Potter Diagon Alley – Located in Universal Studios Florida

What is the Difference between Hogsmeade and Diagon Alley?

Diagon Alley focuses on the Wizard’s experience shopping, dining, and socializing in the secret London location.

Hogsmeade vs Diagon Alley with fire breathing dragon and hogwarts castle
Hogsmeade vs. Diagon Alley at Universal Orlando Resort

Hogsmeade focuses on the experience of the Hogwarts students living and learning inside the castle. Plus, their experiences exploring the little village of Hogsmeade.

Does Universal Hollywood have Diagon Alley?

Universal Hollywood currently does not have a Diagon Alley section. You can still experience the Hogsmeade adventure in the Hollywood park!

Universal Studios Hollywood Three Broomsticks Entrance with Sirius Black Photo
Universal Studios Hollywood Three Broomsticks Entrance with Sirius Black Photo

You all have read and watch my many countless trips to the Wizarding World of Harry Potter Diagon Alley, that I thought it would be great to give you the best guide to the Harry Potter inspired section of Universal Studios.

We’ll Cover How to Make the Most of Universal Studios Diagon Alley

  • Where Diagon Alley is Located
  • Wizarding World of Harry Potter Tickets
  • Rides and Attractions Available in Diagon Alley
  • Dining Options in Diagon Alley
  • Wizarding World of Harry Potter Diagon Alley Shops
  • Diagon Alley Secrets and Tips 
  • Your Very Own Complete Diagon Alley  Itinerary 

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Where is the Real Diagon Alley?

The “real” Diagon Alley is located inside the Universal Studios Florida theme park.

But if you’re a Harry Potter purist, then according to the books Diagon Alley is accessible from  London through the Leaky Cauldron, which is on Charing Cross Road.

The Leaky Cauldron is a location that is only seen by wizards and is located between a bookshop and a record shop.

There are also two contenders for the REAL Diagon Alley in the “real world.”

Most Potter fans debate between the two following locations:

1 – Cecil Court in London

The Cecil Court area has lots of bookshops and historic looking storefronts.

2 – Godwin’s Court in London

The Godwin’s Court area is very reminiscent of Diagon Alley with its whimsical looking houses and buildings.

What is Diagon Alley Universal Address?

The Wizarding World of Harry Potter – Diagon Alley Address is 6000 Universal Blvd, Orlando, FL 32819

What are the Diagon Alley Hours?

Diagon Alley inside Universal Studios Florida is opened 365 days a year 9 a.m. to 6 p.m. in the regular season.

Hours may change based on the busyness of the park. 

Diagon Alley Universal with Hogwarts train in the country

Diagon Alley Phone Number

You can reach guest services at Universal Orlando Resort by calling (407) 224-4233.

Read: How to do Universal Studios in Just One-Day (with Itinerary)

How Much are Tickets to the Wizarding World of Harry Potter?

There are a few options to choose from for Florida residents when buying a ticket for any of the Universal Orlando theme parks.

3-Park – 2-Day Ticket

The 3-Park 2-Day Park-to-Park Florida Resident Ticket entitles one (1) guest admission to Universal Studios Florida™, Universal’s Islands of Adventure™ AND Universal’s Volcano Bay™ on the same day.

Ticket is valid for any two (2) calendar days during a sixty (60) consecutive calendar day period which includes the first day any portion of the ticket is used.

Diagon Alley: Knightbus Wizarding World of Harry Potter. #harrypotter #universalstudios #diagonalley #wizardingworldofharrypotter
Knight Bus

2-Park – 2-Day Ticket

The 2-Park 2-Day Park-to-Park Florida Resident Ticket entitles one (1) guest admission to BOTH Universal Studios Florida™ AND Universal’s Islands of Adventure™ theme parks on the same day.

Ticket is valid for any two (2) calendar days during a sixty (60) consecutive calendar day period which includes the first day any portion of the ticket is used.

*Prices are subject to change.

ORDER NOW to secure your Universal Studios theme park ticket! GET MY TICKETS.

Is there a separate ticket for Harry Potter world?

You do not need a separate ticket for Diagon Alley since it is included in park admission.

If you want to visit Hogsmeade, you will need a ticket to Islands of Adventure since that portion of the Wizarding World of Harry Potter is located there.

Hogsmeade at Universal with steam coming from engine and guests walking around.

Visiting both areas Diagon Alley (at Universal Studios) and Hogsmeade (at Islands of Adventure) will require you to have a 2-park ticket.

Did you know that you can get Groupon Universal Studios tickets? You can find them here.

Is there Butterbeer in Diagon Alley?


And you must try EVERY type of Butterbeer!

In case you’re a Muggle, Butterbeer is a drink mentioned several times in the Harry Potter books. It is the drink of choice for many of the adolescents throughout the famous Wizarding story.

It’s a staple drink and a must have beverage whenever you visit Universal Studios.

Butterbeer Ice Cream at Diagon Alley Universal Orlando
Butterbeer Ice Cream…Mmmm Diagon Alley

How is Butterbeer served?

  • Cold Butterbeer
  • Frozen Butterbeer
  • Hot Butterbeer (seasonal)
  • Butterbeer Potted Cream
  • Fudge Butterbeer
  • Butterbeer Soft Serve Ice-Cream

Sooooo many to choose from!!!

Where to find Butterbeer?

You can find a Butterbeer offering of some sort inside the Diagon Alley section of Universal Studios at:

  • The Leaky Cauldron
  • Hopping Pot
  • Sugarplum’s Sweetshop
  • Florean Fortescue’s Ice-Cream Parlour
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Things to Do in the Wizarding World of Harry Potter – Diagon Alley

Diagon Alley Grand Opening Tips Carkit Market
Diagon Alley at Universal Studios

What Attractions and Rides are inside Diagon Alley Universal?

Here are the rides and attractions that you can do in this section of Universal Orlando.

Harry Potter and the Escape from Gringotts

Guarded by a fire-breathing dragon, this attraction starts with entry through the bank and its full staff of goblins.

"Diagon Alley: Fantastic Beasts and stuffed animals on shelves and fire-breathing dragon on Gringotts

Before you can reach this exciting ride, you’ll meet Harry, Ron, and Hermione while you go through bank security measures and stay out of Voldemort and Bellatrix’s way.

Escape from Gringotts is one of the best rides in Orlando!

Hogwarts Express

This fun train ride departing from both King’s Cross Station in London and Hogsmead™.

Red train ready to go at Wizarding World of Harry Potter. King's Cross Station #harrypotter #universalstudios #diagonalley #themepark
Hogwart’s Express

You’ll need a park-to-park admissions ticket to ride from one to the other and back, but it’s a great experience for any Harry Potter fan.

Hogwarts Express: King’s Cross Station

Walk through a solid wall through the infamous Platform ¾ and board the train for a beautiful sight-seeing expression.

Pay attention!

You may see creatures on your way there.

Hipster Power Tip: The Universal Express Pass is now accepted at the Wizarding World of Harry Potter. Use it to skip lines so you can spend less time waiting and more time riding.

Besides the attractions above, there are other points of entertainment like the Knight Bus and Nocturne Alley where you can wave the map included in your wand purchase under a blacklight and reveal new figures.

Celestina Warbeck at Diagon Alley Orlando
Celestina Warbeck at Diagon Alley

You can also stop in for a show to hear Tales of Beedle the Bard and listen to Celestina Warbeck and the Banshees for exclusive music not found anywhere else.

Read: What You Need to Pack for Your Visit to Universal Studios

Where Should You Eat and Dine at Diagon Alley?

For dining at Diagon Alley, the strip features the following restaurants:

1 – The Leaky Cauldron

This restaurant for traditional British food is where Harry stayed in Harry Potter and the Prisoner of Azkaban and is open during park hours.

Do you Need Reservations for the Leaky Cauldron?

You do not need reservations for the Leaky Cauldron. All seating is first come, first served.

However, I do recommend that you plan to visit right before the lunch rush or after the lunch rush to avoid waiting long for your seat.

Diagon Alley: Leaky Cauldron with cafeteria style seating at lunch.
Early Lunch at the Leaky Cauldron: Diagon Alley Grand Opening Day July 2014
The Leaky Cauldron Menu
Breakfast at The Leaky Cauldron

Your breakfast at the Leaky Cauldron will include a small beverage.

  • Traditional Breakfast Fresh scrambled eggs, sausage links, black pudding, English bacon, baked beans, grilled tomato, sautéed mushrooms and breakfast potatoes
  • Pancake Breakfast Three fluffy buttermilk pancakes, crisp bacon and link sausage with butter croissant
  • American Breakfast Fresh scrambled eggs, breakfast potatoes, crisp bacon, and link sausage with butter croissant
  • Apple Oatmeal Flan with Yogurt & Fruit Freshly baked flan of apples and oatmeal served with yogurt and fresh seasonal fruit
  • Egg, Leek, & Mushroom Pasty Pastry wrapped scrambled eggs, mushrooms and leeks served with breakfast potatoes and fresh fruit
Kid’s Breakfast – $12.39
  • Choose traditional, pancake or American
Breakfast Beverages
  • Pumpkin Juice™ 
  • Hot Tea 
  • Fresh Brewed Coffee 
  • Apple Juice
  • Orange Juice 
  • Milk 
Lunch and Dinner Menu at the Leaky Cauldron
Diagon Alley: Bangers and Mash at Leaky Cauldron
Bangers and Mash at the Leaky Cauldron. Diagon Alley
  • Ploughman’s (Serves 2)
  • Fish & Chips
  • Bangers & Mash 
  • Toad in the Hole 
  • Beef, Lamb & Guinness Stew 
  • Cottage Pie
  • Fisherman’s Pie 
  • Mini Pie Combination 
  • Soup & Salad

All sandwiches are served with wedge fries

  • Banger 
  • Specialty Chicken
Kids’ Entrées
  • Macaroni Cheese 
  • Fish & Chips 
  • Mini Pie
  • Cranachan 
  • Butterbeer™ Potted Cream 
  • Chocolate Potted Cream
Lunch and Dinner Beverages
  • Frozen Butterbeer™ 
  • Pumpkin Juice™ 
  • Tongue Tying Lemon Squash
  • Otter’s Fizzy Orange Juice 
  • Fishy Green Ale 
  • Peachtree Fizzing Tea
  • Gillywater 
  • Draught Beer
  • Wizard’s Brew
  • Dragon Scale
  • Draught Beer
  • Whisky – 
  • Fire Whisky
  • Wine by The Glass 

*All pricing and menu options subject to change.

2 – Eternelle’s Elixir of Refreshment

Small kiosk for cool, color-changing beverages throughout your day at the park.

Diagon Alley Eternelle's Green Potion with Gilly Water from Harry Potter Books
Diagon Alley Potion with Gilly Water
Choose between four flavors:
  • Babbling Beverage
  • Fire Protection Potion
  • Elixir to Induce Euphoria
  • Draught of Peace

3 – Florean Fortescue’s Ice-Cream Parlour

Also featured in Harry Potter and the Prisoner of Azkaban, this parlour offers continental breakfast as well as several fun ice cream flavors.

4 – The Fountain of Fair Fortune

Stop for both alcoholic and non-alcoholic beverages at this shop named after one of the Tales of Beedle the Bard. Hours may vary here so call ahead if you can.

5 – The Hopping Pot

Walk-up counter that serves the famous Butterbeer™ ice cream. You can also pick up snacks and fun drink flavors.

Ready to plan your theme park trip? Watch the best vacation planning tips on YouTube. Get started here!

Diagon Alley Shops

First stop, Gringotts Money Exchange.

Gringotts Money Exchange

Trade your plain US dollars for $10 or $20 in Gringotts and use them at several locations in Diagon Alley and Hogsmeade and a few other areas throughout the Universal Resort.

You can exchange the money back to U.S. dollars at Guest Services.

On your way out, don’t forget to ask the goblin behind the counter a question!

Quality Quidditch Supplies

The perfect store for aspiring Quidditch players. This shop has all the supplies you need to get started including sweaters and brooms.

Diagon Alley: Broomsticks Quality Quidditch Supplies

Borgin and Burkes

When it’s not being used to smuggle Death Eaters into Hogwarts, you can view the Vanishing Cabinet located inside the Borgin and Burkes shop.

Diagon Alley: Vanishing Cabinet inside Borgin and Burkes
The Harry Potter Diagon Alley Vanishing Cabinet inside Borgin and Burkes

Pick up cool Harry Potter accessories, collectibles, and even a skull or two in the spooky store made even more ominous with its low lighting.

Hipster Power Tip: If you pay attention, you can hear birds in the Vanishing Cabinet at Borgin and Burkes. You can also stare in the mirror at Madam Malkin’s Robes store for a great surprise!

Weasleys’ Wizard Wheezes

This novelty store is inspired by the jokester antics of George and Fred Weasley.

Diagon Alley Grand Opening Day Weasleys’ Wizard Wheezes Joke Shop

Find everything from Bombtastic Bombs and other magical jokes to love potions and Decoy Detonators.

Madam Malkin’s Robes for All Occasions

Filled with all kinds of elegant attire, the Madam Malkin’s store is a great way to spend time at Diagon Alley.

Madam Malkin’s store in Diagon Alley with Hogwarts students in robs.

It has replicas of Hermione’s famously Yule Ball gown as well as wizard-themed jewelry and, of course, wizard hats.

Sugarplum’s Sweetshop

Stock up on sweets like Pink Coconut Ice and Exploding Bonbons at Sugarplum’s.

Magical Menagerie

Take home a magical plush toy or purchase an owl as a souvenir.

Magical Menagerie Diagon Alley: Fantastic Beasts and stuffed animals on shelves

For those interested in trying their hand at Parseltongue, there’s a snake you can view from outside of the store.

Ollivanders – Diagon Alley

Be selected by a wand from one of the hundreds of boxes stacked high at Ollivanders. This interactive experience is probably one of the best ones at the park and one of my favorites!

female selected for wand by wizard Ollivander in Diagon Alley Universal.
The Wand and the Wizard. Diagon Alley

Wands by Gregorovitch – Diagon Alley

This wand-making shop rivals Ollivanders in magical sales. Here, you can purchase movie replicas and even a few interactive wands.

Wizarding World of Harry Potter Wand
Wizarding World of Harry Potter Wands

Scribbulus- Diagon Alley

For the writers, Scribbulus is the one-stop shop to buy your feather quills and inkwells. You can also get various stationery items, bookmarks, and even backpacks.

Wiseacre’s Wizarding Equipment – Diagon Alley

This store is packed with a full supply of magic essentials. Stop here to get other magical items like crystal balls, moon charts, binoculars, and more.

Globus Mundi

The wizarding world’s very own travel agency where you can get all of your magical globetrotting gear.

Ready to start planning your next Universal Orlando vacation? Listen to the latest podcast episode on Apple or on your non-Apple device now!

diagon alley secrets and tips with dragon, ice-cream, and harry potter owl
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5 Diagon Alley Secrets You Must Know

There are quite a few secret treasures inside Diagon Alley. Here’s a few you might run into:

  1. If visiting the Knight Bus is on your list, you’ll be able to see where Harry would rest or where you could’ve slept if you were a wizard on the bus.
  2. You can even dial MAGIC in the phone booth to connect you to the Ministry of Magic.
  3. As for the Leaky Cauldron, the façade is definitely written as it is described in Book 1, chapter 5 (page 68 of the paperback American edition), which scores huge points for authenticity!
  4. The window of the record shop has a tribute to the Jaws ride and the King Cross Station has the same perfume ad that you will notice in the Half-Blood Prince.
  5. Also, while you’re waiting in the stations, look out for people going to platforms nine and ten.

As you’ve probably picked up by now, there’s a lot to do at Diagon Alley.

Diagon Alley Entrance with fire-breathing dragon on top of Gringott's Bank

Now that you’re a bit more familiar with many of their attractions, here’s my take on the best way to spend the day based on my experience.

Your Diagon Alley Universal One Day Itinerary with Tips!

  1. Upon arriving at Universal Studios Florida use the Blue Man Group side entrance. This is a usually short line and you can get right in and skip all the crowds at the front gate
  2. Head over to Diagon Alley. Walk through the brick wall like Harry did and discover the Alley!
  3. Talk to globins and ride Escape From Gringotts. I’d recommend riding Escape from Gringotts first and then exit the attraction to speak with the goblin and participate in the money exchange.
  4. Visit Ollivander’s Wand Shop. Check out Mr. Ollivander to possibly be chosen for a wand then go through all the shops in Diagon Alley.
  5. Have breakfast or lunch at the Leaky Cauldron.
  6. Watch Tales of Beedle the Bard, listen to Celestina Warbeck, and grab a drink at the Hopping Pot.
  7. Discover Nocturne Alley. Once you’re ready for a bit more adventure, travel down in the dark streets of Nocturne Alley and get a Harry Potter inspired tattoo at Borgin and Burkes.
  8. Become a true wizard. I recommend partaking in the interactive wand experience; it’s always pretty fun and you’ll love it.
  9. Have a Butterbeer™ ice cream and take a picture with the Knight Bus Conductor.
  10. Visit Kreature at Grimmauld Place.
  11. Call the Ministry of Magic in the telephone booth.
  12. Walk back to London and enter King’s Cross.
  13. Board the Hogwarts Express before finally heading to Hogsmeade to conclude a wonderful day of wizardry.

Be Sure to Review Harry Potter Diagon Alley Map Before Your Visit

Harry Potter Diagon Alley Map
Diagon Alley Map

Final Thoughts

There’s so much to do in Diagon Alley, so don’t worry if you don’t get to it all at once. Whatever you don’t do in that day can be the inspiration for your next visit!

Harry Potter Diagon Alley Lego Set

If you can’t make it to the real Diagon Alley, just recreate your own with the Lego set.

You can build all of the top locations featured inside Diagon Alley such as Gringotts™ Bank, Ollivanders™ Wand Shop, Flourish and Blotts, Quality Quidditch™ Supplies and Weasleys’ Wizard Wheezes, plus a Mr. Ollivander minifigure with a wand.

You can find the Diagon Alley Lego set here!

I hope you enjoyed this Wizarding World of Harry Potter guide, the Diagon Alley edition.

My hopes are that I was able to answer your questions with the tips, itinerary and secrets laid out in this article.

If this is your first time going, then feel free to ask me any questions about Diagon Alley and I’ll be sure to answer them for you.

Welcome to the magical world of Harry Potter, Diagon Alley at Universal Studios.
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What’s your favorite thing to do inside the Wizarding World of Harry Potter Diagon Alley? Let me know in the comments section below!

If you enjoyed this, then you’ll love these Universal Orlando guides:

Until next time, Happy Park Hopping Hipsters!


(Original date: June 2018/Updated: May 27, 2021)

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2 thoughts on “19 Incredible Things to Do at Diagon Alley Universal (Definitive Guide)”

  1. I went to Hogwarts myself! 🏰 Oh goodness was it the most amazing experience of my life! Not going to even lie to you, I cried when I rounded the corner and ended up in Hogsmeade. Definitely one of the most incredible experiences of my life! Next up for me is going to London to check out a ton of other HP sights! I definitely cannot wait. Thanks for the share!
    So jealous 😝 all the pictures look incredible
    I wish they’d make the entry a little less pricey… So that all kinds of Harry Potter fans can visit this amazing location 🙂

    • Don’t feel bad about crying. I cried too! Hogsmeade and Diagon Alley really make you feel as if you’ve been transported into the Wizarding World of Harry Potter. You feel like you’re home…and after all, Hogwarts is our home 🙂

      I’m so jealous that you get to see all the sites in London. I hope to do that trip one day 🙂 Thank you for reading my article!


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