The Mysteries of Memento Mori at Disney’s Magic Kingdom

If you’re looking for the perfect place to get your ghoulish charms in the parks, then be sure to visit Disney’s Memento Mori shop located inside the Magic Kingdom theme park.

Memento Mori is the Haunted Mansion-themed merchandise shop in Liberty Square that’s adjacent to the spooky attraction.

Disney Memento Mori Shop at the Magic Kingdom Haunted Mansion Cemetery Sculptures

This is a place where hardcore Haunted Mansion fans can fulfill their ghastly shopping needs all the while catching a quick glimpse of the mysterious Madame Leota while in Memento Mori.

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFO.

What Does Memento Mori Mean?

Just in case you didn’t know, Memento Mori is a Latin word that stands for Remember that you must die, which is a bleak way to start this guide on one of the Haunted Mansion’s most legendary stories.

Disney Memento Mori Shop at the Magic Kingdom Selection of Magic Mirrors

However, Disney based their meaning of “Memento Mori” on the Victorian-era definition that told people “to live life to the fullest as everyone is mortal.”

So, I can definitely relate more to the second meaning of this word.

Backstory

Legend has it that Madame Leota, a medium, was the former resident of Memento Mori where she kept many of her dear trinkets. The charming abode was built near Gracey Manor in upstate New York as refuge from the Salem Witch Trials.

Disney Memento Mori Shop at the Magic Kingdom with a painting of Madame Leota

After she “disappeared,” she left all her treasures and relics inside the shop that still stands today.

According to Disney, the name of this spirited shop was inspired by a gravestone found in the graveyard scene inside The Haunted Mansion.

History of Memento Mori at Disney World

Memento Mori replaced the Yankee Trader shop on October 6, 2014.

Before this change, you would only be able to get Haunted Mansion merchandise from the online Disney store or the kiosk outside of the attraction.

Haunted Mansion Floor plan on dining plates
Haunted Mansion Floor Plan on Plates

Madame Leota outdoor kiosk was designed like a traditional Romani Wagon.

This cart was inspired by the undeveloped original Disney concept, Museum of the Weird, which we discussed in the 49 Top Secrets of the Haunted Mansion.

Shop Design and Features

As you approach the shop from the side of the Haunted Mansion, you’ll notice the mysterious eye appearing on top of the shop name.

Disney Memento Mori Shop at the Magic Kingdom Mystery Eye
Photo Cred: Disney Co.

This quaint shack will entice you to come in as Disney Cast Members greet you in their unique butler and maid garbs.

Hipster Power Tip: Look form the Madame Leota-inspired broaches that are worn by female Disney Cast Members.

Memento Mori Merchandise – Magic Kingdom

Haunted Mansion Merchandise
Haunted Mansion Anniversary Merchandise

Inside Madame Leota’s shop you’ll be able to find some pretty cool Haunted Mansion-inspired gifts such as:

  • Dinner plates and bowls
  • Wine glasses
  • Sweet treats such as chocolate bats
  • The Gracey family shirts
  • Hitchhiking Ghosts accessories
  • Spirit Jersey’s
  • Haunted Mansion Anniversary items
  • A Creepy Hourglass Sand of Time
  • Haunted Mansion maid shirts
  • Ghost Host postcards
  • Keychains
  • Phone cases
  • The Haunted Mansion Bride accessories
  • A replica of the Haunted Mansion attraction sign
  • And so much more!

If you need your Haunted Mansion fix, then visit shopDisney for exclusive items!

Spooky Memento Mori Photo

When the shop first opened, you had the option to make yourself into a Haunted Mansion haunt.

This was done through the Spirit Photography experience inside Memento Mori. Upon completion of your deathly participation, you’d be given an 8″ x 10″ ghostly picture.

Spirit Photography Section Closed and Replaced with Spirited Jars of Characters from the Haunted Mansion at Madame Leota's Shop
Spirit Photography Section Closed and Replaced with Spirited Jars of Characters from the Haunted Mansion at Madame Leota’s Shop

While your photo was being taken, you’d hear stories about the characters on the wallpaper and how your picture was magically being created.

Unfortunately, as of October 2019 the Spirit Photography experience is no longer available at this time according to a Disney Cast Member that I spoke with on my last visit.

How Much was the Memento Mori Spirit Photography at Disney?

The cost for this Haunted Mansion-inspired photo ranged from $20-$25. It was definitely not too bad for a Disney souvenir.

Hipster Power Tip: If you stay at a Disney Resort Hotel, then you’ll be able to get your purchased items sent to your hotel room for free.

Memento Mori Secrets and Facts

While you’re visiting the shop, be sure to look out for all of the spooky little things happening around.

Mystery Mirror in Memento Mori
Look deeply into the mirror…
  • Look for Madame Leota’s beautiful portrait and make note of the changes that occur…especially with the eyes around here
  • Find the Daguerreotype Camera that’s uses to take Spirit Photos
  • Watch out for the “Bottled Spirits” on the shelves in the shop
  • Find the mirror inspired by Madame Leota’s broach…you may get a special appearance by her
  • Ask the Cast Members if they’ve noticed any strange happenings around the shop and wait for their answers
  • Look for an image of Madame Leota’s Spellbook inside Memento Mori
  • If you listen quietly, you may hear the voice of Madame Leota
  • As you enter or leave the shop from the front entrance, make sure the “eye” outside the building does not follow you home
  • Catch a mention of Memento Mori and Madame Leota on the hit ABC series, Once Upon a Time (you can find this mention in Season 7 Episode 11)
Madame Leota on Once Upon a Time Season 7 Episode 11
Madame Leota on Once Upon a Time Season 7 Episode 11 – Secret Garden Time Mark 25:44 on ABC

Final Thoughts

The Disney Team did an incredible job in incorporating the classic Victorian charm of the Haunted Mansion over to Memento Mori. The mystery felt in this little shop makes it a Magic Kingdom must do for any fan of this spirited franchise!

Haunted Mansion Merchandise
Haunted Mansion Merchandise

On your next visit to the Magic Kingdom theme park, be sure to get all your favorite Haunted Mansion merchandise at Memento Mori.

Spooky Disney Halloween Merchandise for the Haunted Mansion

Remember that it is located near the entrance/exit of the ride with hours based on the theme park hours.

So welcome foolish mortals! It’s too late to turn back!

Disney Memento Mori at the Magic Kingdom with Madame Leota in from of Spell book
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Read the Disney Vacation Planning Guide for your next dream trip!

Until next time, Happy Park Hopping Hipsters!

NikkyJ

(Original Date October 20, 2014/Updated October 11, 2019)

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